Semiotics/Myths

• Semiotics is the framework to organise/analyse language (a sign)

There is the Signifier and the signified which equals a sign. The term signifier means a sound or definition, and the signified is an idea or concept. This creates a sign in which an audience can interpret.

• Roland Barthes-Mythologies

The signifier and the signified are a system of myths.

Signs have no intrinsic meaning. They only become signs and have any meaning one they are given to the audience, to create meaning. Anything can be a sign as long as we agree the meaning, or to give a meaning.

• The two great fathers of modern linguistics are, Ferdinand Saussure (1857-1913) and Charles Pierce (1839-1914).  "The linguistic sign unties not a thing of name ;but a concept and a sound image. 

Saussure suggested that the meaning of any term in a language system consists of a signifier plus a signified to give a sign. 

For example: denotation- stem, petal, thorns

                      connotations- This is a flower, specifically a rose.

                      Interpreting- a indexical sign the interpretent understands that this flower may conjure                                              fragrances and idea of beauty.

                      Contextual- In our culture the rose has a symbolic meaning of love and romance.