NEA- research and planning

AUDIENCE PROFILE
The audience profile is between 16 and 30 year olds. This genre of music is electronic/ hip hop. This appeal to the 'aspirant' audience. more specifically the 'Hype beast' who are urban/skater inspired they love hip hop and electronic music, and they tend to wear luxury sportswear. they are a new breed of hipster.They thrive on online culture and obsessed with an 'urban lifestyle'. They use slang which has created a whole new language for them.  They may also listen to artists like Chainsmokers  (even though they are a lot more mainstream in what they may like),DJ Snake, Skrillex and newer artists like J Hus and Travis Scott. 

The song Satisfy by Nero or  is a song produced by MTA records (more than a lot records) which was founded by music group and Chase and Status. They are a independent record label
which produces drum and bass ,rap, grime, soul, dubstep, deep house, UK garage. Since its beginning in 2009, MTA Records has tried to release music from all genres.  They are one of the highest achieving independent record labels whilst letting their artists complete their vision. I chose this song as I believe that it appeals to the target audience of 16-30. The electro/hip hop beat appeals to the audience as it would be most likely heard at a club, or a party which would most likely be attended by 16-30 year olds. 

LYRIC ANALYSIS

Original Artist

 Nero is a British electronic music group. The members of the band are, Daniel Stephans, Joseph Ray and Alana Watson.in 2011 they released their debut studio album, 'Welcome /reality' which reached number one in the UK album charts. Their second studio album, "Between II world" was released in September 2015 which was the album that 'Satisfy' was in. Nero have had some fame as they won a Grammy award in 2013 with their collaboration with Skrillex (another artists who creates similar music) with the song "Promises".

Conventions of the genre
House music is a style of  electronic music, which is sued in the song satisfy by Nero. It originated in Chicago in the early 1980's. House music at the time was untempo music, however over the year sit has adapted to the tastes of society and is now generally a mid tempo upbeat piece of music with few vocals.  Most House/Electronic music videos and lyrics tend to have messages of love, sex, drugs and dancing. in many music videos there are also a group of women wearing provocative clothing, dancing in a sexual way, which appeals to the audience as this kind of music's audience is dominated by males. The music videos of this genre usually have a group of people in a club/party in a circle dancing with a talented dancer come in to the middle and showcases their talent. This is used a sit makes the audience feel as if they want to be dancing. Even though in most music videos of this genre the DJ is not physically within the music video, there may be little clips of the DJ performing the song at a concert, or in a club. If there are vocals within the song it tends to be done by a female artists and she is most likely going to be the main character within the music video.

 MUSIC VIDEO FROM THR SAME GENRE ANALYSIS:

Nero- Promises

Performance element- close up shot of singer.

Show a women going against norms of everyone following each other. Breaking from society’s norms and values. It then shows a male joining her, which is interrupted as they are separated by society.

Nero-Guilt

Special effects cgi- almost like beats of the song- could also be blurred out lights

Pole dancer

Performance of a lady

Close up of lips

Special lights, lighting up according to the beat

Nero- Me and You

Starts with a male playing in an arcade and losing.

He’s on a journey, walks through mysterious door.

Special effects which use a blue and red version on him on top of the original picture to make it look 3D

The climax of the song is him playing a video game he found with 2/3 of the members of Nero as the characters.

Mid shots frequently used

Swedish house mafia- Don’t you worry child

Starts with news reports about the band

Shows videos from their concerts, people dancing and jumping to the music

Shows members of the band on a boat “not worrying”

Shows fans singing and dancing to their music

Performance of the group.

Short and quick clips using jump cuts which match the beat of the music.

Use of strobe lights and brightly coulor lights.

David Guetta ft. Akon- Sexy chick

Mid/close up shots of girl

Fast jump cuts

Using voyeurism to show off the females bodies, in skimpy clothing and in bikinis

Pool party ‘typical partying’-lots of drinking

INITIAL IDEAS
I imagined the music video to start off with  the main actress standing in a line with a group of girls around her. The background will either be a black wall. They will all be in different positions ranging from some girls being in a crouched position on the floor and some in a middle position. However the main actress will  be standing straight giving direct mode of address to the camera. The narrative will be the main female character finding a girl at a party and trying to pursue  her in a sexual way.

This image shows what the audience will first see. the 5 girls will be in a line with an all black back ground (use the stage classroom with the performance lights), this will correlate to the brief as there must be some sort of performance within the music video. The camera will start on a pan of the girls, which will then go into the main girl in the middle. This will be happening while the girls around her are dancing. This movement will be shown by a tracking shot starting on the left hand side shooting at a high angle towards the floor, and then moving to a low angle on the right hand side, where the camera is above the ehads of the girls. There will be a close up of the main girl singing the song, with an extreme close up when the lyrics "Let me, Let me satisfy".