Wateraid notes

Claudia sings on a rainy day
The Water Aid advertisement "Claudia singing sunshine on a rainy day", shows a rainy Britain in the beginning of the advert, the scene then changes to a field potentially somewhere in Africa. The advertisement shows the journey of Claudia going to fetch water from a tap .Throughout the advert you can see the things Claudia can see. For example she walks past men in the field, which can represent the hardships in which the people around her have to go through ,unlike the people in the UK. However it also shows what the impact of clean water can do to a community. This is represented by the children playing, and the women washing their clothes, with multiple buckets of the clean water surrounding the tap. The advert shows how clean water can change a community, which is shown by close upshots of all of the children and women, when shown the advantages of the tap.

Water aid Jean has no choice
The Water Aid advertisement has a different approach in comparison to the "Claudia sings on a rainy day". The advertisement starts on a very serious note, with the words "this is an urgent appeal from the UK charity Water Aid", this is griping to the audience as they know they will be shown someone in need of help. The next scene shows a young child who is need of clean water. The use of slow empathetic music, can engage the audience making them want to donate money to the deserving cause. They also use similar techniques to the first advert by using close up shots which can make the audience feel sympathy as the child big eyes are staring into the audiences eyes. The advert shows the impact clean water has on people lives which can make people want to donate in order to help someone from around the world.